Ahh, so much experience, so little space on a resume. I’ve tried to include it all, however, the reality is I may have left out some of the day-to-day items. It’s safe to say that if it’s an executive function required for running a business or non-profit, I’ve done it!
Marketing/Communications/PR
Developed strategies and timelines for marketing and public relations campaigns
Fostered relationships with media, sponsors, vendors, and community representatives
Liaised with online, print, and broadcast media to promote events as well as pitch unique coverage angles
Cultivated collaborative relationships with complementing community organizations
Recruited and managed marketing volunteers and interns
Produced promotional and communications pieces including ads, newsletters, eblasts, postcards, brochures, and videos
Drafted and/or edited all internal and external communications tools
Managed existing website and collaborated on redesigns to meet growing organizational needs
Managed social media channels
Publishing
Oversaw creative and editorial departments as well as all aspects of operations, HR, and accounting
Collaborated with organizations as well as staff/freelance teams on articles and events for both print and online
Managed content development with a team of writers, photographers and production staff
Edited monthly magazine of 64-156 pages as well as daily updates to online content
Developed proprietary database systems for the magazine
Designed website and supervised development of proprietary CMS
Integrated social media channels
Coordinated regular collaborative meetings between all departments
Developed advertising strategic plan, worked directly with sales team to implement
Planned community events with clients and philanthropic organizations
Managed mailing lists as well as distribution channels
Managed multiple public relations campaigns
Event Planning
Collaborated with committees and chairs to develop creative event themes
Assisted with negotiations for space contracts and booked event space, arranged food and beverage, ordered supplies and audiovisual equipment, made travel arrangements, ordered event signs, and ensured appropriate décor (florals, linens, color schemes, etc.) to meet event expectations
Served as liaison with vendors on event-related matters
Booked models, hair/makeup, and wardrobe for fashion show events
Assisted with managing on-site production and clean up for events as necessary
Prepare nametags, materials, notebooks, packages, gift bags, registration lists, seating cards, etc
Assisted with preparing budgets and provided periodic progress reports for each event project
Tracked event finances including check requests, invoicing, and reporting
Coordinated follow up and fulfillment with vendors, donors, volunteers and attendees
Implemented PR campaign with print, broadcast, and social media channels
Arts Education
Visual arts instructor grades K-12.
Helped develop new curriculum based on community needs for Lux Art Institute.
Operations
Managed staff of 10 plus a freelance team of over 50
Developed and implemented long- and short-term goals for operational success and fiscal growth
Oversaw overall financial management, planning, systems, and controls
Coordinated regular interdepartmental meetings to maintain productive communication and workflow
Improved the operational systems, processes, and policies in support of company’s mission—specifically better reporting, information flow and management, business process and organizational planning
Sourced and interviewed all potential candidates for new hire
Managed payroll, including tabulation of accrued employee benefits, in conjunction with an outside payroll company
Researched and developed employee benefits plan including health insurance, HSA, and 401K
Managed A/P and A/R in conjunction with accountant and CPA for reconciling monthly activity, generating year-end reports, and fulfilling tax related requirements.
Problem-solved computer, software, printer, and network issues
Served as primary liaison to legal counsel
Oversaw organizational insurance policies