The all-purpose discount retailer appears to have struck viral goofy gold yet again, with an online ad promoting “big gas savings.”
Arguably one of the more creative, albeit controversial, campaigns in a while, is it enough to save the company? [READ ARTICLE] or [WATCH VIDEO]
By every metric of our social media marketing age, Kmart’s 35-second spot, “Ship My Pants,” is a monster success—more than 15 million YouTube views of the scatological sensation, with 64,423 likes and 13,000 YouTube comments for an online spot that shows shoppers exulting that they can finally “ship” their pants. [READ ARTICLE] or [WATCH VIDEO]
Collette Murphy Stefanko 