Funny Business: Can Humor Boost Your Bottom Line?

Finding what’s funny in your business can backfire if you don’t handle it right. These tips from a successful comic will help you find your edge and use it.  [READ ARTICLE]

Big Gas Humor For Kmart’s Latest Ad

The all-purpose discount retailer appears to have struck viral goofy gold yet again, with an online ad promoting “big gas savings.”

Arguably one of the more creative, albeit controversial, campaigns in a while, is it enough to save the company?   [READ ARTICLE] or [WATCH VIDEO]